Digital marketing is the marketing of products or services using digital technologies.
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM),
content marketing, campaign marketing and e-commerce marketing, social media marketing, social media optimization,
e-mail direct marketing, e–books, and optical disks and games are becoming more common in our advancing technology.
Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website
or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned"
results. SEO may target different kinds of search, including image search, video search, academic search,
news search, and industry-specific vertical search engines.
Social Media Optimization
Social media optimization (SMO) is the use of a number of outlets and communities
to generate publicity to increase the awareness of a product, service brand or event. Types of social media
involved include social news and bookmarking sites, as well as Facebook, Twitter, etc., SMO is similar to
SEO, in that the goal is to generate web traffic to a site and increase awareness for a website.